Antonio Gramsci argued that propaganda is the main fabric through which contemporary power asserts itself. For Gramsci, propaganda is central to cultural hegemony; in other words, the dominance of a particular worldview (often that of the ruling class or elite) that is so deeply internalised by society that it becomes ‘common sense’ and uncritically accepted as natural and inevitable. There are many reasons why transnational agribusiness has been able to secure its dominance in the global food system, not …