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Precision Consumer 2030: Wellness as a Window into You

Posted on August 6, 2025 by

You are being watched. Not just by a camera or a satellite or a data broker. But by your smart mirror. Your fitness ring. Your gut biome dashboard. Your digital assistant that noticed you’ve been coughing more lately. This isn’t surveillance in the dystopian, authoritarian sense. It’s subtler than that. It’s called “precision wellness”. By 2030, …

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