How Do Democrats & Republicans Feel About Certain US Industries

Much and more has been written, in the last decade particularly, about the U.S. political sphere becoming increasingly polarized. The two main parties – Democrats and Republicans – have clashed over how to run the economy, as well as on key social issues.

Perhaps unsurprisingly then, Democrat and Republican voters are also divided on various U.S. industries, per a YouGov poll conducted in 2022.

Between November 7-9th of that year, the market research firm polled 1,000 adult Americans, (sampled to represent prevailing demographic, racial, and political-party-affiliation trends in the country) on their opinions on 39 industries. They asked:

“Generally speaking, do you have a favorable or unfavorable opinion of the following industry?”

– YOUGOV POLL.

In this chart, Visual Capitalist’s Pallavi Rao visualizes the percentage with a favorable view of an industry minus those with unfavorable view, categorized by current voter status.

A higher percentage means more Democrats or Republicans rated the industry as favorable, and vice-versa. Negative percentages mean more respondents responded unfavorably.

Democrats vs. Republicans on Industry Favorability

From a glance, it’s immediately noticeable that quite a few industries have divided Democrats and Republics quite severely.

For example, of the sampled Democrats, a net 45%, found Higher Education “favorable.” This is compared to 0% on the Republican side, which means an equal number found the industry favorable and unfavorable.

Here’s the full list of net favorable responses from Democrats and Republicans per industry.

Industry
Democrat Net
Favorability
Republican Net
Favorability
Agriculture
44%
55%
Trucking
27%
55%
Restaurant
53%
54%
Manufacturing
27%
53%
Construction
23%
49%
Dairy
45%
46%
Higher education
45%
0%
Technology
44%
36%
Food manufacturing
15%
37%
Transportation
27%
37%
Railroad
37%
35%
Mining
-3%
36%
Automotive
19%
36%
Grocery
35%
22%
Hotels
30%
35%
Textiles
24%
34%
Entertainment
34%
-17%
Shipping
24%
33%
Retail
31%
31%
Book publishing
30%
29%
Alcohol
23%
16%
Television
22%
3%
Waste management
15%
22%
Education services
21%
-16%
Wireless carriers
19%
19%
Broadcasting
17%
-30%
News media
17%
-57%
Airlines
11%
3%
Oil and gas
-28%
7%
Real-estate
-2%
6%
Utilities
2%
6%
Health care
3%
4%
Fashion
4%
-6%
Cable
-12%
3%
Finance
2%
-2%
Professional sports
1%
-2%
Insurance
-12%
-14%
Pharmaceutical
-18%
-14%
Tobacco
-44%
-27%

The other few immediately noticeable disparities in favorability include:

Mining and Oil and Gas, (more Republicans in favor),

Entertainment, Education Services, and News Media (more Democrats in favor).

Tellingly, the larger social and political concerns at play are influencing Democrat and Republican opinions about these parts of the economy.

For example Pew Research pointed out Republicans are dissatisfied with universities for a number of reasons: worries about constraints on free speech, campus “culture wars,” and professors bringing their politics into the classroom.

In contrast, Democrats’ criticisms of higher education revolved around tuition costs and the quality of education offered.

On a more recent note, Citadel CEO Ken Griffin, a big Harvard donor, pulled funding after criticizing universities for educating “whiny snowflakes.” In October, donors to the University of Pennsylvania withdrew their support, upset with the university’s response to the October 7th attacks and subsequent war in Gaza.

Meanwhile, the reasons for differences over media favorability are more obvious. Commentators say being “anti-media” is now part of the larger Republican leadership identity, and in turn, is trickling down to their voters. Pew Research also found that Republicans are less likely to trust the news if it comes from a “mainstream” source.

But these are industries that are already adjacent to the larger political sphere. What about the others?

U.S. Politics and the Climate Crisis

The disparity over how the Oil & Gas and Mining industries are viewed is a reflection, again, of American politics and the partisan divide around the climate crisis and whether there’s a noticeable impact from human activity.

Both industries contribute heavily to carbon emissions, and Democrat lawmakers have previously urged the Biden transition to start planning for the end of fossil-fuel reliance.

Meanwhile, former President Trump, for example, has previously called global warming “a hoax” but later reversed course, clarifying that he didn’t know if it was “man-made.”

When removing the climate context, and related environmental degradation, both industries usually pay high wages and produce materials critical to many other parts of the economy, including the strategic metals needed for the energy transition.